LetsGoNorth, now Rachel Carson Enterprises, spent many years raising funds for various projects in the north of Scotland, marketing the north (including its own bed and breakfast and tearoom at Dunnet Head, the most northerly point on the UK mainland). They were dogged by problems with VisitScotland and all public services, especially when they launched the North Highland Way. There is no effective marketing company for Scotland. It is all too disjointed. However, Rachel Carson Enterprises have the knowledge and expertise to be able to get the message out. When you join Friends of the North Highland Way, you will get access to the marketing expertise.